Most personality profiles measure assertiveness and interpersonal skills but few measure drive and motivation accurately. In contrast, the Craft Personality Questionnaire (CPQ) was developed specifically for the assessment of sales personnel and focuses on eight key personality traits proven to be critical to superior sales performance. These include four scales relating to drive and motivation.
Inbuilt anti-faking – To overcome the problem of candidates answering the questions ‘the way they think they should’, candidates’ responses are monitored in real time by the online scoring software. Those who appear to be faking are invited to revisit their answers and respond in a more realistic manner. This powerful feature maximises accuracy and minimises the incidence of invalid and unreliable results.
Available 24/7 – Administered online to any candidate with internet access, CPQ is ideal for companies seeking to recruit in areas remote from head office. Using CPQ to screen out unsuitable candidates saves considerable time and travel expenses associated with the interview process.
Numerous reports – More than just a recruitment tool, CPQ provides Sales Managers with unique insights to the drives and motivations of existing team members, enabling them to ‘target manage’ each salesperson to a higher level of performance. A dedicated report for each test candidate acts as a powerful self-development tool and helps them appreciate how people of differing personalities will react to them, thereby increasing their effectiveness.
Example Graphic in the Report